Building Legacy and Community: The Heart of the Morgan Family

The Morgans’ journey to Magnolia truly began in 2010, when, with an infant daughter and a son on the way, they made the heartfelt decision to relocate to Magnolia, Arkansas. There, they took stewardship of a beloved 5th-generation family-owned furniture store. Guided and supported by the mentorship of their cherished family members, they embraced the chance to continue a rich legacy built on quality products and genuine small-town hospitality. Over the years, their family grew to include six children, many of whom developed a deep love for books and reading—a passion that has only deepened the Morgans’ commitment to fostering community and encouraging lifelong learning.

Amanda and Matthew are proud graduates of Ouachita Baptist University, where their journey together began. After graduation, they settled in Little Rock and started their family. Now active members of Central Baptist Church, they draw strength from their faith to foster connection and build community. Their involvement in the church has deepened their commitment to service, stewardship, and love for those around them.

The Morgans’ dedication extends well beyond the confines of their church and store. Passionate about the future of Magnolia, they are actively engaged in the planning and revitalization of the Magnolia Downtown District. Their vision is to help cultivate a thriving, vibrant town center that offers an expanding array of shops, services, and opportunities for residents and visitors alike, contributing to the economic vitality and cultural richness of the region.

At the heart of their work lies a simple yet profound mission: to give back to the Magnolia community that has welcomed them, to enhance the quality of life in this close-knit town, and to create a warm, welcoming environment where neighbors can gather, connect, explore, and feel truly at home. Through their unwavering commitment, the Morgans continue to honor their family’s legacy while building a brighter future for Magnolia and its residents.

Making memories that grow with every chapter.